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Illustrator
Photoshop
Branding
Lexx Trade Logo Design
A logo identity created for Lexx Trade, a financial education and live trading brand, designed to communicate trust, growth, market movement, and a strong sense of direction.
Logo Design & Brand Identity
Illustrator
Photoshop
Overview
A logo system built to feel strategic, energetic, and market-driven.
Lexx Trade is a brand focused on financial education and live trading, helping traders build confidence through strategy, analysis, and consistency.
The identity needed to feel credible and professional while still reflecting the energy of live market activity. My goal was to create a logo that visually communicates growth, opportunity, and technical clarity through a system that feels bold, modern, and clearly tied to the trading space.
Strategy
Translating trust, momentum, and analysis into one focused identity.
The design direction was guided by key brand goals: build trust and authority in financial education, reflect live trading dynamics, visually express growth and opportunity, and encourage the user’s journey of self-improvement.
Instead of creating a generic finance logo, I developed a more distinctive visual system with stronger motion, structure, and clarity. This gave the brand a more intentional personality while keeping the identity recognizable and effective across different applications.
Logo Breakdown
What the logo is built from and what each element represents.
01 — Candles
Market structure
The candle forms represent trading candles, directly connecting the logo to chart analysis and live market activity. They anchor the identity in the language of trading while keeping the symbol simple and recognizable.
02 — Green Arrow
Growth and movement
The green arrow overlaps the bars to suggest price movement, market trends, and upward momentum. It helps the mark feel active and forward-looking rather than static.
03 — Typography
Strength and precision
The typography uses a bold all-caps wordmark to communicate strength and clarity, while the angled cuts introduce motion and precision. This gives the identity a more tactical, technical feel that supports the brand’s message.
Color & Tone
A palette tied directly to the visual language of trading.
The system uses green, red, black, and white to connect the identity directly to market visuals. Green supports growth and opportunity, red references market movement and contrast, and black and white give the logo flexibility across digital and branded applications.
Together, the palette helps the brand feel dynamic and disciplined, while also making the different logo versions usable across light and dark surfaces.
Logo Variations
Four final variations built for flexibility across different backgrounds.
Full Color on Black
The most vibrant presentation of the identity, ideal when the brand needs to feel energetic, technical, and high contrast.
White on Dark
A cleaner, more premium version that keeps strong contrast while allowing the brand to feel sharper and more elevated.
All Black
A simplified monochrome version for clean, professional applications where color is limited or unnecessary.
All White
The most minimal version of the system, best suited for dark surfaces and more restrained applications.
Outcome
A clearer identity system with stronger meaning and better versatility.
The final logo gives Lexx Trade a stronger visual presence that feels aligned with its audience and positioning. It balances authority, motion, and clarity, helping the brand feel more professional while still carrying a strong sense of momentum.
More importantly, the project moved beyond a single mark and into a more complete visual system, showing how the identity works through meaning, structure, and variation across different use cases.