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Photography / Video Production / Social Media Content

No Stress Cuts Promotional Package

A promotional photography and video package created for No Stress Cuts, a barbershop located on St-Joseph in Gatineau. The content was captured during the opening weeks of the business to help build visibility, promote the shop on Instagram, and attract new clients.

Date

Summer 2022

Category

Multimedia

Tools
Premiere Pro Premiere Pro
Photoshop Photoshop
Lightroom Lightroom
Project Overview

Opening-week content built to present the shop professionally.

No Stress Cuts needed strong visual content to promote the launch of the barbershop and build trust with potential clients. I captured a full set of photos and short-form video content during the opening weeks, focusing on the shop environment, haircut details, client experience, and the personality of the brand.

The content was designed for Instagram, giving the business a consistent stream of promotional material that helped make the barbershop feel active, professional, and approachable online.

My Role

Capturing a complete visual package for social media.

Photography
Videography
Short-form video content
Social media promotion
Content direction
Client-focused visual storytelling
Outcome

Stronger launch visibility and a more polished online presence.

The promotional content helped No Stress Cuts present a stronger visual identity during its opening period. By showing the space, the services, and the client experience through consistent photo and video posts, the business gained more visibility on Instagram and attracted more client interest.

Photo Campaign

Opening-week content built for Instagram.

The photography focused on documenting the opening weeks of the barbershop, including portraits, haircut details, shop atmosphere, and promotional lifestyle content for Instagram.

Video Campaign

Short-form promotional videos for social media.

Alongside the photography, I created short-form video content to promote the barbershop through Instagram Reels. These videos were designed to quickly communicate the energy of the shop, the quality of the cuts, and the experience clients could expect.

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